👋 Hi, I’m Alex Martinez, Product Designer & Front-End Developer.

With 20 years of experience, I design and build innovative digital products and tools for developers, businesses, and organizations. Currently at Datadog.

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UI

User Interface Design

I design visually appealing, intuitive interfaces that align with user and business needs. My expertise ensures cohesive and engaging digital products that delight users.

DEV

Front-End Development

I bridge the gap between design and code, implementing scalable and user-friendly web applications. I specialize in modern front-end technologies, creating seamless user experiences.

PRO

Prototyping & Design Systems

I create interactive prototypes and maintain scalable design systems, ensuring consistency across products while fostering collaboration between designers and developers.

About Me

Product Designer and Front-End Developer hybrid with 20 years of experience creating impactful digital experiences. Starting in graphic design, I transitioned into UX/UI design and front-end development, specializing in tools that bridge user needs with business goals. At Datadog I focus on designing developer tools that empower engineers, combining design expertise with a technical breadth.

Passionate about user-centered design and collaboration, I excel at crafting scalable design systems, conducting user research, and supporting development teams. With a career spanning roles as a Product Designer and Frontend Design Engineer, I bring a unique blend of creativity and technical skills to deliver innovative, user-focused solutions.

Alex Martinez – Product Designer / Front-End Developer

I’ve collaborated with startups, agencies, and global brands like Datadog, Codiga, Walmart, Diageo, Mozilla, Puma, Smirnoff, Diners, and IBM.

I’m Alex Martinez—a husband, dad, and lifelong creative. Music is an essential part of who I am. As a guitarist and multi-instrumentalist, I released a vinyl record with my former band, Los Monoplonicos, in 2019. Whether I’m writing songs or exploring new instruments, music is where I recharge and find inspiration.

When I’m not making music, I love working on personal projects that let me experiment and create. I’m also a big fan of video games—they’re a fun escape and a great way to unwind after a busy day. At my core, I’m someone who’s always exploring, learning, and finding joy in the little things.

My Process

I combine a user-centered design approach with technical implementation to create impactful developer tools. My process adapts to the project’s complexity, budget, and timeline.

1. Research & Empathy

Understanding user and business needs is at the core of my process. I analyze data and conduct research to identify key challenges and opportunities.

2. Ideation & Design

I generate solutions through brainstorming and collaboration, creating wireframes and prototypes to visualize ideas and refine them based on feedback.

3. Development Support

I ensure seamless handoffs and support development teams during implementation, resolving discrepancies and maintaining design integrity.

Latest Projects

Datadog

Code Analysis Product Design

2023

Codiga

Product Design, User Interface Design, Design System

2022

Stratum Security

Website Design & Front-End Development

2024

Incetar

Logo Design, Website Design & Front-End Development

2024

Rose.ai

Product Design, User Interface Design, Logo Design

2021

Puppy Spot

Product Design, User Interface Design, Design System

2020

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